We’ve designed and animated 15 interlinking information short films and a set of banners for Capital One’s ‘Credit Made Clearer’ campaign. Each film takes a light hearted look at the various aspects of financial well-being as demonstrated by the likes of Super Brummie, Trevor the Ninja, a Russian Billionaire and a Bean Counter. You can click between them while they’re playing to get the financial advice that’s right for you. This involved developing a set of almost 50 characters which have appeared in direct mail as well as online.
Brand: Capital One
Client: AMV BBDO
Project: Credit Made Clearer
Format: 11 x Interactive Films animated in Flash