Amnesty International help fight abuses of human rights worldwide. With over 7 million members and supporters throughout the world and a presence in over 150 countries they thought it was time to create a video to thank people when they donated money or joined them. WONKY were asked to create a welcome video that would make people feel proud to join a global community working to overcome injustice and inspire them to get more involved in campaigning on behalf of others. We came up with a look and feel and narrative to communicate all this using visuals alone that would appeal to Amnesty’s international audience.
“Wonky have produced some great animations for Amnesty International that are hugely successful in communicating complex issues in a compelling and concise way.” – International Secretariat: Amnesty International
Director: Miki Cash
Client: Amnesty International
Format: Promotional Film