‘Back to School’ is a key period for all stationery brands, when retailer allocate a specific promotional area in store for school items including stationary. As a leading stationery brand, BIC were keen to lead on the engagement in store, requiring a set of characters that would appeal to kids of different ages and their mothers. We came up with a boy and girl character and followed the different stages of their educational lives. From starting school right through to preparing for University, our POS illustrated how BIC meets their needs at any age.
Format: Point of Sale