The RNLI (Royal National Lifeboat Institution) wanted to show how input from their staff and volunteers was shaping their new and improved way of working to help reach their goal of reducing drowning by 50% by 2024. Their study looked at how they could do this by putting communities at the very heart of lifesaving.
A set of images based on their new Community Lifesaving strategy were also developed for social media, as well as internal comms print material to launch the explainer video and encourage RNLI staff and volunteers to ‘Continue The Conversation’.
Format: Social Media Illustrations
Illustrator: Catherine & Jason