As part of our work to produce the set of 17 interactive short films for the Capital One ‘Credit Made Clearer’ we were also responsible for designing a set of almost 50 characters which have appeared in a wider advertising campaign that covered direct mail, banner advertising, digital billboard signage and print materials. These characters including the likes of ‘Super Brummie’, ‘Senior Flamenco’ and ‘Paul the Tourist’ found their way into display advertising at major UK airports and even travelling 30,00ft up in a brochure providing travellers with advice on staying safe while travelling abroad!
‘Please Note the Capital One ‘Credit Made Clearer’ campaign ran between 2010 and early 2016 and are no longer available online. Any information contained in them is now out of date and may no longer be correct or compliant.’
Client: AMV BBDO
Brand: Capital One
Format: Media Campaign