We’ve designed and animated 17 interlinking informative short films and a set of banners for Capital One’s ‘Credit Made Clearer’ campaign. Each film takes a light hearted look at the various aspects of financial well-being as demonstrated by the likes of Super Brummie, Trevor the Ninja, a Russian Billionaire and a Bean Counter. You can click between the films while they’re playing to get the financial advice that’s right for you.
The project involved designing a set of almost 50 characters which have appeared in a wider advertising campaign that covered direct mail, banner advertising, digital billboard signage and print materials.
‘Please Note, all the videos from the Capital One ‘Credit Made Clearer’ campaign ran between 2010 and early 2016 and are no longer available online. Any information contained in them is now out of date and may no longer be correct or compliant.’
Director: Miki Cash
Client: AMV BBDO
Brand: Capital One
Format: Interactive Online Films
- IAB Creative Showcase
- Revolution Awards 2011 - Financial Services (Finalist)