WONKY were asked to develop and produce a short patient information film to inform and enlighten patients when they have just been prescribed this treatment. The drug works very differently to anything else for MS so we needed to develop a film to remind the patient of how MS attacks their body and then show how this treatment can counter that attack and improve the patient’s symptoms. We helped to develop a narrative in which different cells of the body were represented by characters. The story focuses on rogue white blood cells that act innocently while causing damage, hoping they won’t be noticed by the body’s immune cells.
Director: Miki Cash
Format: Patient Support
- Finalist for PM Society Craft Award 2015 in 'Patient Support' category