This explainer video was aimed at 11-16 year old patients of Great Ormond Street Hospital to explain the concept behind genome sequencing. The aim of the film was to clearly and concisely explain the science behind this new technology and what this would practically involve for them. At the heart of the story is a girl. The film shows her and her family’s experience of having her genome sequenced and interpreted in order to help doctors diagnose her condition and decide on the best treatment. The voice over was carried out by a young patient at Great Ormond Street Hospital whose own genome had been sequenced as part of the 100,000 Genomes Project. The film was developed as part of a research project supported by the Great Ormond Street Hospital Children’s Charity.
“I very much enjoyed working with the team at Wonky. They were full of creative ideas about how our animation could look to make it fun and engaging for young people. We were extremely pleased with the creative process as well as the finished product which has received rave reviews from the patients we have shown it to. I would have no hesitation working with Wonky again.” – Senior Research Social Scientist, GOSH & UCL Institute of Child Health
Director: Miki Cash
Client: GOSH & UCL Institute of Child Health
Format: Explainer Video
Illustrator: David & Jodie