We created a short internal film and infographic for the RNLI (Royal National Lifeboat Institution) to explain how input from their staff and volunteers was shaping their new and improved way of working to help reach their goal of reducing drowning by 50% by 2024. Their study looked at how they could do this by putting communities at the very heart of lifesaving.
The film was delivered alongside a companion interactive infographic, which enabled viewers to further explore the details of this new way of working. Taking the ‘machine’ design from the animation we produced this infographic with numerous interactive hotspots which reveal more information on the RNLI’s revised way of working.
Director: Miki Cash & Maria Lee
Format: Internal Comms
Illustrator: Catherine & Jason