The Seaside Safety Song

WONKY composed the music and animated this  TV commercial for the RNLI.  It ran throughout the summer across all the children’s broadcasters to help kids keep safe at the seaside.  This ear worm of a song, explaining how to float like a starfish if you get caught out at sea, quickly caught on.  Within a week a young boy that had seen the ad was featured on This Morning sharing his story of how he had remembered to float in a starfish shape when caught in a current until the RNLI were able to rescue him.

Director: Michael Cash
Client: Five by Five
Brand: RNLI
Format: TV channel
Music Composition: WONKY
Illustrator: RNLI in-house team