The Rugby World Cup At Your Fingertips

It was fantastic to work with BBC Wales again on another Rugby trailer, this time the Rugby World Cup.  The aim was to show viewers how, thanks to the BBC, the Rugby World Cup 2023 was at their fingertips.  We created a series of illustrations, each appearing inside of one another, to form a single endless image.  A hand zooms into the Eiffel Tower to reveal a series of further scenes featuring the players, commentators and fans.  From the BBC Sounds and BBC Sports apps to BBC Radio Wales, the trailer showcases the many ways viewers are able to follow all the action live.