Credit Made Clearer Campaign

We’ve designed and animated 17 interlinking informative short films and a set of banners for Capital One’s ‘Credit Made Clearer’ campaign. Each film takes a light hearted look at the various aspects of financial well-being as demonstrated by the likes of Super Brummie, Trevor the Ninja, a Russian Billionaire and a Bean Counter. You can click between the films while they’re playing to get the financial advice that’s right for you.

The project involved designing a set of almost 50 characters which have appeared in a wider advertising campaign that covered direct mail, banner advertising, digital billboard signage, outdoor and print materials.